Sales teams were spending hours each week manually pulling open-order exports, classifying shipment statuses, routing updates to the right buyers, and drafting individual emails - all from spreadsheets. When delays hit, communication was reactive, inconsistent, and slow. Missed or poorly timed updates led to buyer cancellations, margin concessions, and strained relationships. With no automated way to pair delay news with available alternatives, revenue recovery opportunities were routinely missed.
Unframe designed and deployed an AI buyer update automation platform tailored to the company's wholesale sales workflows - giving sales teams structured, buyer-ready update packs and draft communications generated automatically each week. The solution ingests open-order and production exports, normalizes the data, and classifies every line by status - on time, extension needed, waiting on production, or shortage. It routes updates to the correct buyer, surfaces at-risk POs requiring immediate action, and pairs delay notices with available ship-now alternatives to protect revenue. Draft buyer emails and internal escalation messages are generated automatically, reviewed by the sales team, and sent with minimal edits.
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