Enterprise AI has entered a new phase of maturity.

Across organizations, AI is no longer experimental or limited to isolated pilots. Instead, it is broadly deployed, widely adopted, and delivers measurable operational benefits. AI has become part of day-to-day work. It is influencing how tasks are completed, how decisions are made, and how workflows operate across functions. Many retailers and consumer goods companies struggle to scale AI, held back by siloed data and pilots that never cross the finish line.